When it comes to raising your prices with existing clients, I always recommend increasing your rates with one customer at a time. This is because communicating a price increase to all your clients all at once is a risky strategy. But how do you decide which customer to prioritise increasing your prices with first?

The obvious approach to raising your prices is to start with the client who’s currently paying you the lowest rate. However, I'd say it's far more complex than that. The client you’ve agreed your lowest rate with might not actually be the best customer to increase your prices with first.

Here, I’m sharing 4 factors for you to consider that might encourage you to prioritise raising your prices with a customer other than the one paying you your lowest agreed rate.

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Many freelancers and small business owners feel as though they can only raise their rates at the end of each calendar year. But while the new year is a great time to increase your prices, it isn’t the only time you can take action, nor is it necessarily the best strategy to raise your rates all at once.

Raising your prices with existing clients is always a risk because they could say no to your new rates. However, there are certain things you can do to reduce the likelihood of this happening so you can continue to work with them in a more profitable way.

In this blog post, I’m taking you through the process of how to increase your prices with existing clients step by step. I hope you’ll find this guide helpful if you’re one of the many freelancers and small business owners who realise they need to raise their rates but aren’t sure where to start.

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As freelancers and small business owners, we often find ourselves jumping from one project to the next with no time for anything in between. Developing our own business and working on our marketing can easily get left until last as we prioritise our clients’ needs over our own.

However, this can hold us back and can cause our business to grow at a slower rate than it would have done otherwise. One of the most common pitfalls I see among my mentees is not finding the time to ask their clients for testimonials. The problem with this is that they’re missing out on all the benefits testimonials can offer. Customer testimonials can be really valuable, not just for our marketing but also to provide us with support when we want to increase our prices.

Read on to find out why testimonials are beneficial and how we can use them in a way that maximises their value.

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With the current economic climate, I know that a lot of freelancers and small business owners are wondering whether they should be lowering their prices. In truth, you should be doing the exact opposite. Rather than lowering your rates, you ought to be raising them to account for inflation and the higher expenses you’re facing in your business.

Having said that, I’m aware that things aren’t always this black and white. If you need all the work you can get, raising your prices might not be the right thing to do. What happens if your customers can no longer afford you or you end up scaring off potential clients?

In this blog post, I’m talking you through when it might make sense to lower your prices as well as when you might prefer to stand your ground. I’m also discussing how you can set your prices in a way that will enable your business to be viable and always allow you to earn enough money at the end of each month.

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I’ve heard it said that the people who don’t suffer from impostor syndrome are the ones who are the impostors. While this is a very general assumption, the likelihood is that if you aren’t suffering from impostor syndrome now, you’ll probably have experienced it at some time or other during your career.

Impostor syndrome can be particularly harmful for those of us who run our own businesses. This is because how much you charge tends to have a direct correlation with your own feelings of self-worth. If you aren’t feeling very confident or are questioning whether you might be an impostor, you’re likely to charge less than you could be charging for your services. Experiencing impostor syndrome usually has a direct impact on your income.

That’s why, in this blog post, I’m sharing some mindset and practical tips on how to overcome impostor syndrome so it doesn’t negatively affect your pricing.

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As freelancers and small business owners, how many of us can say that we have a clear pricing strategy in place for our businesses?

There are probably fewer of us out there with a dedicated pricing strategy than I’d like to think! I’m a true believer that strategizing your pricing helps you take both your business and the quality of your personal life to the next level. This is because having a clear pricing strategy brings with it so many benefits.

Here, I’m looking at some of the advantages that having a defined pricing strategy can offer you. I start by exploring what a pricing strategy is before explaining why having one should be a priority for both you and your business. Click here to find out more!

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I often find myself telling freelancers and small business owners that they should consider raising their prices. In fact, given the current economic climate, I’ve been recommending this approach more than ever before. Having said that, if you aren’t making enough money through your business, raising your prices isn’t always the right (or only) course of action, especially if you’re already earning decent rates from your customers.

What if you’re charging what you need to be charging per hour, but you still aren’t earning enough to make ends meet? Just because you aren’t making enough money, it doesn't necessarily mean you should immediately tell your existing clients you're putting your prices up.

In this blog post, I’m talking you through when raising your rates might not be the best idea as well as alternative courses of action you can consider instead.

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I often hear people say that you can’t possibly earn a decent living as a freelancer. It’s a belief that seems to be held by society and that, unfortunately, sometimes trickles down to freelancers or to those who would like to become freelancers.

When it comes to perspectives surrounding earning potential among freelancers themselves, I’ve heard it all, from ‘it’s really tough to make a decent living as a freelancer’ to ‘I earn a 6-figure salary from my small business’. Those who do make 6 figures are few and far between; however, they go to show that earning a decent living is more than possible.

I know a lot of people are feeling concerned right now about global inflation and the increased cost of living. Many freelancers are worrying about making enough money through their businesses to cover all their outgoings. So, in this blog post, I’m sharing what I’d say to you if you’re unsure you can earn a decent living from freelancing alone.

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