How Your Pricing Is Affecting Your Brand with Susie Jackson

Building Your Brand, episode 67

In this episode, host Liz and I discussed how your pricing communicates something about your brand or your business - kind of a new perspective for me! We also discussed things like some of the major issues that business owners face when pricing their products or services, how to go about changing your prices - in terms of how often to revisit them and how often to think about increasing them - and whether it ever makes sense to lower them.